Press Releases
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L'Oréal's Marc Speichert is Reinventing the Purchase Model at 2011 IAB Innovation Days

June 13, 2011
IABtv
Marc Speichert, L'Oréal, describes to Randall Rothenberg, IAB at the 2011 IAB Innovation Days about content strategy, their partnership with Demand Media, and the importance of evaluation in the marketing mix.

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