Content Channels

Content Channels offers online publishers a new way to attract the valuable, intent-driven audiences that your advertisers desperately want to reach.

Content Channels puts high quality, topic-focused content right on your site – content that answers the important questions your key audience segments are asking. And it helps ensure that those valuable visitors find you through search.

In most cases, Content Channels costs you nothing. We produce your article and video content. We serve it up to your site. We monitor and optimize its performance. And we each share the revenue the content generates.

The key principles behind Content Channels are part of our existing platform, which have elevated Demand Media and our web properties into the comScore top 20 in just a few years.

Search and Intent-Driven Audiences

Even with a powerful brand and a strong editorial team, it can be challenging for publishers to grow their audience in the most commercially valuable content categories. But we take the editorial guesswork out of content creation with a turnkey approach that's designed with today's intent-driven audiences in mind.

You know that people are increasingly searching for very specific answers using multi-word search queries. But who knows what they're looking for? And who knows how to create enough of the right content to match your target audience's enormous appetite for information? We do.

Who's Using Content Channels?

The same techniques that power our own comScore top 20 network of Web properties now help our customers as well. Today, Content Channels is hard at work for top online publishers like USA Today, the Houston Chronicle and the San Francisco Chronicle.

The Travel Tips Content Channel we created for USA Today offers over nine thousand high-quality, informative articles and video on travel topics ranging from tours and attractions, to planning and advice. We worked with chron.com, the online version of the Houston Chronicle, to build and deliver the paper's Small Business Resource Center. And the San Francisco Chronicle's site, SFGate.com, relies on us to serve up their Content Channels-based Home Guides for their Real Estate section.

How Do We Work With You?

We fund the cost of creating and serving your content, and we fulfill and manage the performance-based advertising programs associated with your Content Channel. You sell the display advertising and premium sponsorships for this new section of your site.

Getting Content Channels up and running on your site is a seamlessly managed process. We collaborate with you to establish styles and formats and approve sample titles. Then we go to work determining titles that will perform well on your site, managing the content production process, and designing your Content Channel. Finally, we integrate your Content Channel-driven section into your site, publish new content to it, and help draw traffic to your site.

For Content Channels, we generally partner with large, existing Web publishers, with well known consumer brands, large monetization teams, and the ability to accommodate thousands of Content Channels articles and videos.

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