Lance Armstrong inspired millions of people around the world with his athletic accomplishments and his fight against cancer. Demand Media works exclusively with Lance and the LIVESTRONG Foundation to make LIVESTRONGSM.COM the definitive online social conversation for health, fitness and lifestyle. Through trusted content, interactive tools and an engaged community, LIVESTRONG.COM is designed to inspire people to change their lives, help themselves and help others.
LIVESTRONG.COM is home to an extensive library of health, fitness and nutrition videos and articles — all produced by Demand Media. With interactive tools and community features designed to support and inspire, members can create customized goals and monitor their health, fitness and life achievements every day. For instance, a member might track their preparation for a marathon or improve the way they manage stress. LIVESTRONG.COM Dares empower members to take or give dares like exercising more or giving up smoking. Hundreds of thousands of people have already taken a dare via LIVESTRONG.COM, and more join the community every day.
Our Traffic
- 6.8 million monthly unique users *
- Over 2.8 million registered members
- Over 1.3 million newsletter subscribers
- Over 350 million food & fitness items tracked
Our Audience
- 41% Male / 59% Female *
- Core Age: 25-34 years old *
Our Ad Opportunities
- Site and category takeovers
- Email newsletter and advertorials
- Original article, video and widget sponsorship
- Profile and behavioral targeting
*source: comScore Media Metrix, June 2010
** source: Omniture, June 2010
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