DemandMedia.com Privacy Policy

Effective Date: June 14, 2010

THIS PRIVACY POLICY, AS AMENDED FROM TIME TO TIME (“Policy”), GOVERNS THE INFORMATION WE COLLECT ABOUT YOU WHEN YOU ACCESS THE DEMANDMEDIA.COM WEBSITE (the “SITE”). IF YOU DO NOT AGREE TO THIS POLICY, DO NOT USE THE SITE.

THIS POLICY IS PART OF AND INCORPORATED INTO THE SITE TERMS OF USE (collectively, the “Terms”).

BY PROVIDING PERSONAL INFORMATION OR OTHER INFORMATION TO US OR BY USING OUR SITE, YOU AGREE TO THIS POLICY AND THE PRACTICES DESCRIBED IN THE POLICY.

1.     INFORMATION YOU GIVE US. We collect any information you enter on the Site or give us in any other way (such as through an email, survey, or letter). The information that we collect varies depending upon how you use our Site.

2.    AUTOMATIC INFORMATION COLLECTION.

A.    Cookies.  Like many websites, we use “cookies.”  Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your Web browser to enable our systems to recognize your browser.  We use persistent, identifying cookies to remember your information and to link your activities to you.  While you can take steps to warn off, block or disable cookies, if you do, the Site may not function and appear as we have designed it.  Nonetheless, if you want to take these steps, you can do so by following the instructions associated with your browser.  Our cookies collection information such as:

                              i.    the domain name and host from which you access the Internet and the Internet address of the site from which you direct-linked to ours;

                            ii.    the date and time you access the Site and pages you visit;

                           iii.    your computer’s IP address and information about its operating system, platform and the Web browser type and version you use;

                           iv.    demographic and other non-personally identifiable profile information about you; and

                             v.    information to combat fraud or misuse.

B.    Pixel Tags.  If we email you, our emails may use “pixel tags” to determine if your email software or site can display html-formatted email (this helps us optimize the size of our email messages and conserve bandwith).

C.    Collection of Information by Third Parties.  Some of the advertisers and other businesses that advertise or place other content our Site use cookies on our Site and may place a cookie on your computer.  The content posted by these businesses will be reasonably identifiable as coming from a third party.  In addition, we may use third party advertising companies to serve ads.  These companies (1) use information obtained from your visits to this Site and other sites to serve ads to you and (2) place unique third party cookies on your browser.  Also, we use web beacons provided by third party advertising companies to help optimize our advertising. Web beacons enable us to recognize your browser when a cookie has been placed on your computer.  Some but not all third party advertising companies provide a mechanism to opt-out of their technology.  For more information and an identification of advertisers that provide an opt-out mechanism, please click the following: http://www.networkadvertising.org/managing/opt_out.asp.

The information collected by third party cookies is subject to the privacy policy of the third party, not this Policy.

D.    Promotions, Sweepstakes, and Contests.  From time to time, we may host a promotion, sweepstake, or contest on the Site.  You may be asked to provide personal information or permit the transfer to a third party of your personal information in connection with such promotion, sweepstake or contest.  It will be disclosed at the point of collection or transfer who is collection or transferring the information and whose privacy statement applies, and it will be your choice whether or not you wish to permit such transfer to our collection of personal information by a third party.

3.    OUR USE AND RETENTION OF YOUR INFORMATION.

A.    Use of Personal Information.  We use personal information that you submit to us for such purposes as responding to your requests; monitoring and providing the Site; enforcing our rights and the rights of third parties, and investigating and ensuring compliance with theTerms.

B.    Use of Other Information. We use other information about our users for purposes such as measuring the number of visitors to sections of our Site, making the Site more useful to visitors and delivering targeted advertising and non-advertising content.  We use IP addresses to analyze trends, administer the Site, track a user’s movement, and gather broad demographic information for aggregate, non-personally identifiable use.

C.    Retention of Information.  We retain information for as long as required, allowed or we believe it useful, but do not undertake retention obligations. We may dispose of information in our discretion without notice, subject to applicable law that specifically requires the handling or retention of information.

4.    OUR SHARING OF INFORMATION.  Demand Media shares information with third parties, but only as described in this Section 4.

A.   Advertisers and Others.  We share non-personally identifiable information with advertisers, site providers, and other persons with whom we conduct business.  Conversely, these advertisers, site providers, and other persons may share with us information about you that they have independently developed or acquired.

B.   Site Third Parties We contract with affiliated and non-affiliated third parties to provide sites to us or to you on our behalf. Examples include providing marketing assistance and analyzing data. These third parties have access to personal information needed to perform their functions.

C.   Business Transfer.  As we develop our business, we might sell or buy businesses or their assets, or engage in acquisitions, mergers, restructurings, changes of control, or similar transactions. In such transactions, customer information generally is one of the transferred business assets.   Also, in the unlikely event of a bankruptcy, customer information may be transferred to a bankruptcy trustee or debtor in possession and then to a subsequent purchaser.

D.   Affiliates.  We may share user information with our corporate affiliates. Corporate affiliates are those entities that we control, are controlled by us, or are under common control with us and any joint venture in which any of the controlled entities may participate from time to time. Conversely, we may obtain information about you from our corporate affiliates or from your visits to other web sites that we or our corporate affiliates control.

E.   Compliance and Safety. We may release user information when we believe release is appropriate to:

                             i.    comply with applicable law, and to respond to legal process, including subpoenas, search warrants and court orders, and to respond to or otherwise address written complaints of copyright infringement;

                            ii.    make disclosures under programs intended to prevent potential crimes or investigate persons;

                           iii.    enforce or apply agreements, including the Terms; or

                           iv.    protect the rights, property, or safety of the Site, our users, or others, including exchanging information with other companies for fraud protection and credit risk reduction.

5.    INFORMATION SECURITY

A.    Your Obligations.  You must protect against unauthorized access to your personal information and to your computer. YOU MUST DO WHAT YOU REASONABLY CAN TO ENSURE THE SECURITY OF YOUR PERSONAL INFORMATION.

B.    Our Security Measures.  We have physical, electronic, and managerial procedures to help safeguard, prevent unauthorized access, maintain data security, and correctly use your information. HOWEVER, WE DO NOT GUARANTEE SECURITY. Neither people nor security systems are foolproof, including encryption systems.

6.    LINKSThe Site may contain links to other sites. We are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our Site and to read the privacy statements of every web site that collects your personally identifiable information. This Policy applies only to information collected by the Site.

7.    CHOICE.  If you have sent us your email or other contact information, we reserve the right to send you customary business communications.

8.    CONDITIONS OF USE, NOTICES, AND REVISIONS

A.    Privacy Concerns.  Your use of the Site and any dispute over privacy is subject to theTerms. If you have any concern about privacy at Demand Media, please send us a thorough description to legal@demandmedia.com, and we will try to resolve it. If you think we are in default of the Terms, you may contact us at Our Legal Notices Address in Section 9 below.

B.    Notice Required by Law.   In those jurisdictions that permit email notice, if we are required to disclose or provide notice of invasion of certain security systems, we will do so by email to the most current email address provided by you to us.

C.    Identity Theft. If you believe that you are a victim of identity theft entitled by law to request information from us, write us at our Legal Notice address (see Section 9) and we will let you know what additional information you must provide to us. After we have received that information, we will supply without charge the information legally required to be disclosed that we then have, subject to applicable law and reserving all of our rights and defenses.

9.    CONTACT INFORMATION AND INFORMATION ABOUT ENFORCEMENT OF OUR POLICY. For customer site matters (including questions relating to this Policy), you may email us atlegal@demandmedia.com. To send us a legal notice, mail it by certified mail (return receipt requested) to: Legal Department, 5808 Lake Washington Blvd. Suite 300, Kirkland, WA 98033.

10. FOR EUROPEAN UNION OR SWITZERLAND CITIZENS.

In compliance with the Safe Harbor Principles, Demand Media, Inc. commits to resolve complaints about your privacy and our collection or use of your personal information. In the first instance, European Union citizens or Switzerland citizens with inquiries or complaints regarding this privacy policy should contact: legal@demandmedia.com.

The company complies with the U.S.-EU Safe Harbor Framework and the U.S. – Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. The company has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view Demand Media’s certification, please visithttp://www.export.gov/safeharbor/.

Demand Media, Inc. has further committed to refer unresolved privacy complaints under the US-EU and US-Swiss Safe Harbor Principles to an independent dispute resolution mechanism, the BBB EU SAFE HARBOR, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by Demand Media, Inc., please visit the BBB EU SAFE HARBOR web site at www.bbb.org/us/safe-harbor-complaints for more information and to file a complaint.

Copyright © 2010. Demand Media, Inc.