eHow.com’s New Video Series Teaches Women Tricks-of-the-Trade from Beauty Expert, Tracy O’Connor

SANTA MONICA, Calif. May 19^th, 2011 – eHow.com, a Demand Media (NYSE: DMD) property and leading online destination for practical, trusted advice and know how, today launched a new video series, “Beauty Lab.” Hosted by beauty industry powerhouse Tracy O’Connor, “Beauty Lab” offers beauty tips and inside information to viewers for everyday looks and special occasions.

Throughout the series, Tracy educates women by sharing the practical beauty tricks and techniques needed to look and feel beautiful, no matter the day, season or event. “What makes Beauty Lab so great is that each show is packed with tons of useful information, supported by research and science, but we make the learning process fun and easy for viewers to understand,” said Tracy. “The mission for this series is to empower women with takeaways, tips and techniques that are easy to do at home. eHow.com is the perfect platform for me to share my expertise with a wide, willing-to-try audience.”

A beauty and skin care expert for more than a decade, Tracy O’Connor got her start as a writer and beauty consultant. She has executed major media campaigns, both domestically and abroad, for beauty companies including Shiseido, Estee Lauder, Aveda and Fred Segal. She has been featured on Extra!, Fox News, Good Day LA and Access Hollywood.

As a top 20 U.S. website, according to comScore, eHow.com is a leading destination for people seeking practical and inspirational guidance. “We’re constantly listening to our community and developing new ways to deliver the useful information they want and need,” said Gregory Boudewijn, general manager of eHow. “We know that women who visit our site are interested in finding beauty solutions that are quick, easy-to-understand, and actionable. ‘Beauty Lab’ enhances eHow Style and reaches them in a way that gives them exactly what they want, while entertaining them at the same time. We’re thrilled to be working with an expert of Tracy’s stature to do so.”

New episodes of Beauty Lab will be available on eHow.com within the eHow Style channel, every Thursday, for the next seven weeks. Episodes include: Do's and don'ts for exfoliation, air travel beauty tips, essential tips for beauty sleep, and spring cleaning your beauty closet.

About eHow.com

With millions of visitors each month to the Demand Media property, eHow.com is a leading online destination for practical, trusted advice and know-how. eHow.com’s relevant. quality content reaches an engaged and intent driven consumer who is on the site to take action in a specific area of interest, including Home, Money, Style, Health, Family and Food. The site is home to millions of resources, including how-to articles and videos, creating an indispensable environment that people rely upon to accomplish tasks, large and small, and share their experiences and expertise.  http://www.ehow.com/

About Demand Media

Demand Media, Inc. (NYSE: DMD) is a leading content and social media company that informs, entertains and connects millions of people every day.  Through a portfolio of vertical web properties that reaches more than 100 million monthly visitors, a global network of digital partners, and an innovative content studio, Demand Media publishes what the world wants to know and share.  Founded in 2006, Demand Media is headquartered in Santa Monica, CA with offices in Bellevue, WA, Austin, TX, Chicago, IL, New York, NY and London, UK. For more information about Demand Media, visit:  http://www.demandmedia.com.

© 2011 Demand Media, Inc.