Cracked.com Launches First of Its Kind Application for iPad

Los Angeles, CA – July 26, 2010 – Cracked.com, one of the fastest growing online comedy brands that delivers funny and informative editorial and video content to 5 million unique users a month, today announced the launch of Cracked.com for iPad. The free, first-of-its kind app by a humor-themed site provides easy-to-navigate access to the irreverent humor of Cracked content for users to access where ever they are, whenever they want. Playing to the strengths of the popular tablet computer and embracing the community engagement that is the hallmark of the Cracked experience, the new app serves as a one-stop-shop for fans to access the Cracked.com library for video content, articles, text and images on the go.

Designed to showcase original features and automatically update for seamless content syndication from web to tablet, the Cracked.com for iPad app gives existing Cracked addicts an enhanced content experience, boasting crystal clear video, intuitive navigation, and interactive components to ensure fans can experience hilarious Cracked content anytime, anywhere and at the highest resolution. Styled to give the experience of a Cracked ‘editor’s perspective’, the app’s landing page is a blueprint of the Cracked break room, complete with a vending machine and full bar with stools.

“Over the last three years Cracked.com has established itself as the destination for entertaining and funny content that also educates. The new Cracked.com for iPad app allows us to bring the Cracked experience to the iPad and to be the first to do so in the humor space,” said Oren Katzeff, vice president and general manager of Cracked.com for Demand Media. “We’re truly focused on delivering great, original content to our fans and delivering unique experiences that allows them to engage and interact like never before. With the launch of our newest mobile app, our content has once again been set free, and it will find you.”

The Cracked.com for iPad app landing page was designed to be fully customizable by the team to provide unique branding opportunities for advertisers in an effort to apply Cracked’s success in creating successful, high-impact online campaigns that combine unique advertising opportunities with customized content and social media integration.  Cracked has a loyal, engaged and interactive community which drives millions of views by sharing and recommending content across the social web.  Like the website, the Cracked.com for iPad app offers brands, studios and networks additional access to the rabid, yet engaged Cracked community.

Additional Features include:

– Exclusive Cracked.com Editor’s picks, including a daily updating feed of the best of the site’s thousands of articles, hand selected by Michael Swaim, Robert Brockway, Daniel O’Brien, David Wong and Jack O’Brien

– A gallery view of the latest Photoplasty Image Manipulation Contests

– The most popular and recent videos in high quality format for optimized viewing on the iPad

– A view in to the Cracked break room, frequently updated with the editorial team’s latest obsessions

The site also produces several original video series each year, and was recently awarded with the Audience Choice Streamy Award for Cracked’s first original series “Agents of Cracked.”  All online content available on Cracked.com is syndicated to Cracked’s mobile iPhone and iPad platforms.

The free Cracked.com for iPad app is available today for download in the Apple iTunes store.

About Cracked.com

Cracked.com, a Demand Media property, is an award-winning, smart and irreverent website created as an online extension of the American humor magazine Cracked.  Cracked was originally founded in 1958, making the Cracked brand one of the longest-running comedy brands to date.  Cracked.com is a humor site that makes you smarter by feeding  you trivia but with information that is anything but trivial. For additional information about Cracked, please visit: www.cracked.com

About Demand Media
Demand Media, Inc., is a leading online media company that informs, entertains and connects millions of people every day. Through a portfolio of vertical web properties reaching more than 80 million monthly visitors, a global network of digital partners, and a breakthrough content studio, Demand Media publishes what the world wants to know and share. Founded in 2006, Demand Media is headquartered in Santa Monica, CA with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK. For more information, please visit: www.demandmedia.com 

Cracked.com and Demand Media are trademarks and/or registered trademarks of Demand Media, Inc. in the United States and/or other countries.  All other trademarks may be trademarks of their respective owners.

© 2010 Demand Media, Inc. All rights reserved.