Press Releases

LIVESTRONG.COM and RadioShack Corporation Announce Team RadioShack Mobile Application for iPhone

Demand Media | 06/17/2010

SANTA MONICA, Calif. June 17, 2010 –LIVESTRONG.COM, a destination for health, fitness and lifestyle-related information, in partnership with RadioShack Corporation, today announced the official release of Team RadioShack , the free mobile application (app) for iPhone that offers users exclusive behind-the-scenes coverage of Lance Armstrong and Team RadioShack.

Team RadioShack currently gives fans the opportunity to join their tour journey on their website, www.teamradioshack.com, powered by LIVESTRONG.COM.  Now the only racing team with a dedicated iPhone app, Team RadioShack has expanded their reach and increased overall convenience for their followers.   The new app is free and offers users the following:

  • Instant, on-the-go updates and news
  • Exclusive content and photos
  • Behind-the-scenes Tour de France coverage
  • Video blogs from Lance Armstrong
  • Expert commentary from the entire team

 

With immediate updates at all hours, it is no longer necessary to be in front of a computer —all information will be accessible at your finger tips with a “tap of an app” —and easily be shared via Facebook and Twitter. 

“The team is really looking forward to the Tour de France next month,” said Lance Armstrong, LIVESTRONG founder and chairman, advisory board chairman for LIVESTRONG.COM and newly named chief mobility officer at RadioShack. “Our new team app for the iPhone now lets our supporters receive updates from the team from anywhere at any time.  It’s the essence of mobility and one of the reasons why RadioShack was such a natural fit for our Team in the first place. Our fans inspire us every step of the way, and we are thrilled to share up to the minute excitement from the road with race enthusiasts from all over the world by leveraging mobile technology.”

 “Since its launch in January 2010, the Team RadioShack website has had increasing popularity within our community and the pages have been viewed over 6 million times,” said Dan Brian, general manager of LIVESTRONG.COM.   “Tour de France is around the corner and it is important that our community has instant access to behind-the-scenes coverage and tour updates—in the most convenient way possible.  The Team RadioShack iPhone application is a mini version of the website and allows users to check the status of the team anytime, anywhere.”

The Team RadioShack iPhone Application is available for free download at http://www.livestrong.com/teamradioshack/

 

About LIVESTRONG.COM

The LIVESTRONG brand has become a global movement dedicated to changing the world through living well. Demand Media, Inc., in alliance with The Lance Armstrong Foundation (LAF), created LIVESTRONG.COM as the definitive online social conversation for health, fitness and lifestyle. Through relevant and useful content, interactive tools and an engaged community, LIVESTRONG.COM is designed to inspire people to change their lives, help themselves and help others. For additional information about LIVESTRONG.COM, please visit: www.livestrong.com.

About Demand Media
Demand Media is a leading online media company that informs, entertains and connects millions of people every day. Through a portfolio of vertical web properties that reach more than 80 million monthly visitors, a global network of digital partners, and a breakthrough content studio, Demand Media publishes what the world wants to know and share. Founded in 2006, Demand Media is headquartered in Santa Monica, CA with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK. For more information visit http://www.demandmedia.com

© 2010 Demand Media, Inc. Demand Media and Pluck are trademarks and/or registered trademarks of Demand Media, Inc in the United States and/or other countries. All other trademarks may be trademarks of their respective owners.

About RadioShack Corporation
RadioShack is a leading national retailer of innovative mobile technology products and services, as well as products related to personal and home technology and power supply needs. The Shack(R) offers consumers a targeted assortment of wireless phones and other electronic products and services from leading national brands, exclusive private brands and major wireless carriers, all within a comfortable and convenient shopping environment. RadioShack employs approximately 35,000 people globally, including a team of friendly and helpful sales experts who are recognized for delivering the best customer service in the wireless industry. RadioShack's retail network includes 4,680 company-operated stores in the United States and Mexico, more than 550 wireless phone kiosks in the United States, and approximately 1,300 dealer outlets worldwide. For more information on RadioShack Corporation please visit www.radioshackcorporation.com; to purchase items online, please visit www.radioshack.com.

The Shack is a registered trademark licensed by RadioShack Corporation.

 

LIVESTRONG is a trademark and/or registered trademark of the Lance Armstrong Foundation in the United States and/or other countries. Demand Media is a trademark and/or a registered trademark of Demand Media, Inc. in the United States and/or other countries. All other trademarks belong to their respective owners.

© 2010 Demand Media, Inc. All rights reserved.

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