SANTA MONICA, Calif., May 8, 2009 – LIVESTRONG.COM, the definitive destination for relevant and useful health, fitness and lifestyle-related information, announced today that it will provide exclusive photos, videos and interviews with Lance Armstrong direct from the 2009 Giro d’Italia bike race.
Since there’s been considerable uncertainty as to whether US broadcasters will televise the Giro d’Italia, Armstrong has stepped in to provide exclusive updates from the three-week race direct to LIVESTRONG.COM. Using content created on location, the site’s ‘On Tour With Lance’ section will feature updates from Lance and Team Astana, photos and videos starting on May 9th.
“It’s long been a goal of mine to participate in the Giro d’Italia,” said Lance Armstrong, founder and chairman of the Lance Armstrong Foundation (LAF) and LIVESTRONG.COM advisory board chair. “I’m really looking forward to this challenge and am glad that, through the power of social media, I can share the experience with the LIVESTRONG.COM community and fans around the world.”
Through trusted content, interactive tools and an engaged community, LIVESTRONG.COM is designed to inspire people to help themselves and help others. The site’s community of more than 4 million monthly visitors take “Dares” that challenge themselves to achieve desired health and fitness-related goals and to connect with others who share their passion to lead a healthy, active lifestyle.
“While it would be unfortunate if we’re not able to watch the race on TV, we’ve made it possible to follow Lance and Team Astana through exclusive content online,” said Richard Rosenblatt, CEO of Demand Media. “We now live in a world where a globally-recognized athlete can take time out to engage with his fans directly online, harnessing the power of social media and the passion of the LIVESTRONG.COM community, to rally people around the world.”
About LIVESTRONG.COM
The LIVESTRONG™ brand has become a global movement dedicated to changing the world through living well. Demand Media, Inc., in alliance with The Lance Armstrong Foundation (LAF), created LIVESTRONG.COM as the definitive online social conversation for health, fitness and lifestyle. Through relevant and useful content, interactive tools and an engaged community, LIVESTRONG.COM is designed to inspire people to change their lives, help themselves and help others. For additional information about LIVESTRONG.COM, please visit: www.livestrong.com
About Demand Media
As the leader in distributed social media, Demand Media™ makes possible more than 3 billion conversations every month. The Demand Media platform harnesses the creativity of individuals to deliver valuable content and help websites grow by providing content and community features that consumers truly want. The privately held company was founded in May 2006 and is based in Santa Monica, CA, with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK. For more information about Demand Media, Inc., please visit: www.demandmedia.com
LIVESTRONG is a trademark and/or registered trademark of the Lance Armstrong Foundation in the United States and/or other countries. Demand Media is a trademark and/or registered trademark of Demand Media, Inc. in the United States and/or other countries. All other trademarks belong to their respective owners.
© 2008 Demand Media, Inc. All rights reserved.
