Charles S. Hilliard to Join Demand Media as President and CFO

NetZero/United Online Executive to Augment Demand Media's Leadership Team with Strong Financial and Business Experience

SANTA MONICA, CA, May 9, 2007 -- Demand Media, Inc., the next-generation web media company, announced today that Charles S. Hilliard has agreed to join the company as President and Chief Financial Officer (CFO) effective June 1, 2007, and will report to Richard Rosenblatt, co-founder, Chairman and CEO. Hilliard most recently has served as President and CFO of United Online. In his role at Demand Media, Hilliard will lead the company's finance team as well as its general business operations.

"In the past year we launched a number of new social media products, culminating last week with the launch of our integrated domain-based social video application Me.TV. In addition, we have successfully integrated numerous strategic acquisitions into our platform," said Rosenblatt. "Charles' extensive financial and operating experience will be of enormous help as we continue this rapid pace of growth."

Hilliard has served as United Online's CFO since April 1999, when he joined its predecessor, NetZero, and was promoted to President in May 2006. During Hilliard's tenure, United Online has achieved a 100-fold increase in annual revenues as he helped lead the former start-up venture through its IPO and strategic evolution into a highly profitable member of the Standard & Poor's 400 Index with annual revenues in excess of $500 million. In his newly created role at Demand Media, Hilliard brings over 20 years of experience in corporate financial and strategic management, investment banking and public accounting.

"The trajectory of Demand Media's business, and its vision for digital media's future is very exciting," said Hilliard. "As the company celebrates its one-year anniversary, I look forward to joining an already impressive management team whose achievements during the past 12 months have been extraordinary. My goal is to provide additional firepower as the team takes the company's success and maturation to the next level."

"Parting with the United Online family after eight years is a very challenging decision," Hilliard continued, "particularly in light of the success we have shared and the bright prospects we believe we have in the Content & Media segment. I am grateful for the experience and relationships built over the years and believe that I depart at a time when United Online's business is sound."

Prior to United Online, Hilliard was an investment banker for nine years with Morgan Stanley & Co. and Merrill Lynch & Co. where he was involved with the successful execution of over $34 billion of strategic and financing transactions. Hilliard graduated with a B.S. in Business Administration from the University of Southern California and earned an M.B.A. from the University of Michigan. He began his career an accountant with Arthur Andersen & Co. from 1985 to 1988 and was licensed as a certified public accountant in 1988.

About Demand Media, Inc.
The Demand Media^TM proprietary media platform powers the company's popular content properties and highly-trafficked domains providing a diverse new media experience for tens of millions of users. By focusing its cutting-edge, user-driven publishing, community and monetization tools around niche interest verticals, Demand Media offers everyone the ability to publish and partake in the evolution of new media. The privately held company was founded in May 2006 and is based in Santa Monica, CA, with offices in San Francisco and Seattle, WA. For more information about Demand Media, Inc., visit: http://www.demandmedia.com.

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