Allana Baroni Puts Social 'Know How' into Demand Media Portfolio Property eHow.com

SANTA MONICA, CA, January 7, 2007 -- Demand Media, Inc., the next-generation web media company, today announced a new venture with leading "social specialist," Allana Baroni, to add her social "know how" to one of the company's marquee web properties, eHow.com. Each month, nearly seven million people visit the eHow^TM online community thirty-thousand professionally written articles on "how to do just about anything." Baroni's unique content and "social lifestyle coaching" tips join the eHow online community's growing cast of professionals with something to say. The alliance with eHow and Baroni exemplifies Demand Media's strategy of aggregating compelling and viral content from leading experts and combining it with user-generated content on similar topics.

As part of Demand Media's strategy of partnering with select experts, the company and Baroni will jointly launch GetSocial.com, a Baroni-branded website that will showcase her handy work and further expand her online presence using the Demand Media^TM innovative tools and technologies. Baroni's GetSocial.com serves as an extension of her professional brand and allows her to communicate with her fans, including shared "how-to" content from eHow.com.

"Having tackled other mediums and looking to make my place in the online world, I was immediately attracted to Demand Media," said Baroni. "The content I provide to eHow and GetSocial.com is very specific to my fundamental mission of helping people maximize their social potential. By publishing on the eHow online community, I have immediate access to a publishing platform and steady traffic from hungry information-seekers to drive my brand, while creating additional excitement around my personal website."

Last month, the eHow online community's capabilities were expanded with the beta launch of weHow.com. weHow.com is the user generated extension of eHow.com and allows anyone to publish "how to's" in the trusted eHow format on any topic they find compelling. Thousands of articles have been published on topics ranging from how to photograph sunrises and sunsets, how to avoid mail fraud and even how to make the ultimate mix CD. The weHow^TM online community allows users to share their expertise on topics they find compelling and become their own publisher. Next month, weHow profiles will be expanded by the addition of Demand Media's social networking tools that will allow users to interact with others around the content they find compelling. The powerful combination of eHow.com and weHow.com gives users access to a robust arsenal of expert and user-generated content at their fingertips, improving the consumers' ability to readily and easily gather knowledge from trusted and innovative resources.

"Demand Media's strategy for its media properties includes integrating user generated articles and content with our trusted network of professionals and adding unique social networking tools to build online communities," said Steven Kydd, executive vice president of content and business development for Demand Media. "Allana Baroni's presence on eHow is a powerful example of this expanded approach to new media."

Baroni's articles and videos about the best practices of social interaction are categorized and grouped on eHow.com with a larger set of knowledge from other experts forming a comprehensive catalog that can be read and used by millions of people. eHow allows Baroni to share her "Get Social" advice with a large audience, enabling her to build an expansive online community. The eHow^TM tools and technologies will continue to be enhanced and users will be able to publish, share, and interact with others based on the content and knowledge they create.

About Allana Baroni
Allana Baroni is an author of several books including, "Flirtini: A Guide to Mixing and Mingling," a spokesperson, events producer, and a television personality who has appeared on numerous national shows, including "The Oprah Winfrey Show" and "Live with Regis and Kelly." As a "social specialist," Baroni's goal is to encourage people from all walks of life to maximize their individual social potential. With the addition of Baroni's personal site, GetSocial.com, she also gains the ability to further expand her "know how" to the online world by utilizing both the written and video content that she posts and populates on eHow.com.

About Demand Media, Inc.
The Demand Media^TM proprietary media platform powers the company's popular content properties and highly-trafficked domains providing a diverse new media experience for tens of millions of users. By focusing its cutting-edge, user-driven publishing, community and monetization tools around niche' interest verticals, Demand Media offers everyone the ability to publish and partake in the evolution of new media. The privately held company was founded in May 2006 and is based in Santa Monica, CA, with offices in San Francisco and Seattle, WA. For more information about Demand Media, Inc., visit: http://www.demandmedia.com.

© 2007 Demand Media, Inc. All rights reserved. Demand, Demand Media, eHow and weHow are trademarks of Demand Media, Inc.