Larry’s responsibilities include managing operations for Demand Media’s vertical properties in entertainment, games, knowledge and outdoor lifestyle. Larry joined Demand Media as part of the founding team as Senior Vice President of Monetization and helped drive revenue for the company’s network of content sites.

Prior to Demand Media, Larry served as Vice President of Business Development at Citysearch, Inc., an operating business of IAC/InterActiveCorp, where he helped lead the company to profitability. At Citysearch, he developed and executed the company’s business and partnership strategy to drive its leadership position within the local search/Internet Yellow Pages marketplace. Larry's efforts helped Citysearch grow its traffic to more than 16 million unique users per month, making Citysearch one of the most visited Yellow Pages sites on the Internet.

Larry began at Citysearch as Director of Strategic Partnerships, responsible for managing strategic relationships and key partnerships with Internet firms such as MSN, Yahoo! and Google. Previously, Larry was Vice President of Distribution at Intertainer, a pioneer in the burgeoning video-on-demand business. In this role, Larry designed and executed the sales and distribution strategy for the organization, while managing relationships with its film, television, Internet and cable partners.

Larry graduated from St. Louis University with a BA in Communications.