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Ignoring Your Brand is the Only Way to Succeed at Content Marketing

Brand storytelling relies on a delicate balance of advocating from the brand and engagement from the consumer. A strategy overly focused on a sales pitch will cause frustration, while if it is too inactive, the audience could forget the brand entirely. Our Content Solutions team tackles this content marketing dilemma in their latest blog post….

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Demand Media and Pinterest: Handmade Halloween

Are you racking your brain for Halloween costume ideas for you and your family? Don’t worry– we have you covered, with a little help from our friends at Pinterest! This month Demand Media’s eHow and Cracked with many other masters of horror have joined forces with Pinterest’s Handmade Halloween campaign to bring pinners inspiration for...
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A Day in the Life of a Demand Media Engineer

It’s 8:30am on a Friday and Ben Nunemaker has just arrived to work. A Lead Software Engineer for Demand Media, Ben works primarily for the eHow team, and juggles many responsibilities. While each day offers a unique set of challenges and opportunities, he has managed to establish a regular routine since his first day in...
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Creativity, Collaboration and Culture: #Hackathon 2014

One of Demand Media’s most treasured traditions was kept alive recently with our annual, company-wide Hackathon. A total of 54 teams participated including 45 in the Santa Monica office, and nine in Austin. This year’s event focused on facilitating the creation of content to help artists, writers, experts and influential voices excel at their craft....
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How Seasonal Content Can Save Your Editorial Strategy

Seasonality has traditionally been a go-to marketing tool for almost every industry. With annual e-commerce sales on the upswing, digital media is no exception. Recently, the Demand Media Content Solutions team outlined some of the finer points of using seasonality to enhance digital strategy. Seasonality sells. Anyone who has ever received a heart-shaped card in...
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The Formula for Content Marketing Success: Right Format + Right Time + Right Partner

At Demand Media, our passion is creating great content experiences. We continuously experiment and innovate with new formats and new ways to tell stories, in order to inform and inspire audiences and to provide them…
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Unleashing the Power of Content that Goes Beyond the Campaign

Great content lasts forever.  It informs, inspires and entertains.  It gets us thinking and helps answer our toughest questions.  Content has quickly become the centerpiece of every great marketing strategy, powering brands with authentic, real…
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Demand Media Extends Content Solutions Offering to Brands, Publishers and Agencies

  Experian Consumer Services among the first clients to gain access to Demand Media’s proprietary, end-to-end offering SANTA MONICA, Calif., March 4, 2014 – Demand Media, Inc. (NYSE: DMD), a leading content & media and domain…
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Demand Media and Healthline Announce Strategic Advertising Partnership

Healthline selected to create digital advertising solutions tailored for pharmaceutical and OTC brands on LIVESTRONG.COM  SANTA MONICA, CA, (February 26, 2014) – Demand Media, Inc. (NYSE: DMD), a leading digital content and media and domain…