Trails

TRAILS®

Trails®.com is the most complete online planning resource for self-guided outdoor and adventure travel in North America. Launched in 2001, Trails.com helps its growing community of passionate members lead a fuller life outdoors. The site features an interactive Browse by Map tool that enables users to pinpoint the best trails within a region. The site’s content applications and functionality, powered by Pluck® social media tools, allow members to access detailed, up-to-date trail information and to connect with others to share knowledge and experiences.

The site’s popular MyTrails section includes social media tools that make it easy to upload trail photos, create user profiles, and track favorites and activities on a personal dashboard. All visitors have free access to the Browse by Map tool and top-line content with trail summaries, photos, reviews, weather data and nearby accommodations, from the Appalachian Trail to Banff National Park — and everything in between. Paid subscribers have access to premium content, including detailed, professional trail guides to over 46,000 trails and unlimited USGS topographic maps for the entire United States.

Our Traffic

3 Million uniques *
12 Million page views *
#1 Outdoor recreation site - #1 Outdoor recreation network

Our Audience

55% Male / 45% Female **
Core Age: 25-54 years old **
More than 60% of our audience makes over $60K annually – 32% make over $100K **
Over 2 Million current members, with more than 1,000 new members added daily ***
89.5% show interest in environmentally friendly products ***

Our Ad Opportunities