eHow

EHOW™

eHow™.com is the leading how-to resource on the Internet. Its mission is to offer real world solutions for everyday questions – from freestyle swimming to tying a tie. With a database of more than 1 million professionally written and editorially directed articles, more than 170,000 how-to videos, and a rapidly growing library of member-contributed articles, eHow caters to an audience of people who seek practical knowledge.

The eHow community is one where users are educating and learning from each other. Community members write their own how-to articles with easy-to-use publishing tools that let them share their knowledge through text, images and video. They can write and publish articles on their topic of choice and, through our new Writer’s Compensation Program, automatically earn extra cash. On the eHow site, members comment on articles and interact with each other through a robust set of social media tools.

Our Traffic

• Over 43.3 million unique visitors in comScore September 2009 – over 50 million according to internal data same period *
• Traffic up 200% YoY *
• #1 How To Site

Our Audience

• 50% Male / 50% Female *
• Core Age: 25-49 years old *
• More than 95% shopped online (researched and/or bought) **
• More than 86% made a purchase online in the past 6 months **

Our Ad Opportunities

• Targeted channel sponsorship
• Custom Quick Guides
• Widgets & custom content integration