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Tyra, Demand Media and IAB at Advertising Week
This year’s Advertising Week was incredible, and I’m still excited about the amazing conversations I had with marketers, publishers, and agency executives there. The walls dividing offline and online media have come crashing down, and new innovations in digital advertising and targeted content are making it easier than ever for brands to interact directly with consumers at the point of intent.
IAB has posted a great video of the keynote panel where Tyra Banks joined me and IAB president Randall Rothenberg to talk about how we’re working with Tyra to create an engaging new website dedicated to fashion and beauty. Tyra shared her passion for social media (Twitter, in particular), her plans for the site, and a little bit about why she chose to work with us. You can check out our chat here. (And you’ve probably already seen this great clip where Tyra teaches Randall her signature move, how to “smize.”)  Source: IABtv I’m grateful to Tyra for joining me onstage at Advertising Week, and I’m already looking forward to next year’s event. Until then, I’m following up on some of those great conversations. Joanne is Demand Media's Chief Revenue Officer.
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