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Teaming Up with Tyra
Today is a big day for us at Demand Media – we’ve announced a new partnership with Tyra Banks. In the coming months, we’ll be working closely with Tyra to build an exciting new online brand dedicated to beauty and fashion.
As a 46-year-old-mother with two teenage girls, I’m passionate about building positive, engaging digital experiences for females of all ages. In addition to being a leading expert in the world of fashion and beauty, Tyra has proven she can entertain, educate and inspire every age group in my house. And her personal philosophy of “Beauty Inside & Out”— achieving natural beauty through self-confidence, optimism, and a healthy lifestyle – is a motivational message that’s relevant to all women.  So as Tyra’s audience spends more and more of its time online, we’re thrilled to be partnering with her to create the perfect place where women of all ages, shapes and sizes can connect with useful advice, helpful applications and a vibrant support system that helps them feel great and look their very best. Similar to the way our Demand Media team worked with Lance Armstrong and the Lance Armstrong Foundation to launch LIVESTRONG.COM, now one of the Internet’s top health and fitness destinations, we’ll leverage our unique abilities to develop quality content paired with rich social interactivity and life-changing apps. There’s a lot for us to get started on, but when the ultimate goal is inspiring millions of women to feel beautiful inside and out, hard work never looked so good.
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