|
Team RadioShack Gears Up with an iPhone App
From fighting cancer to competing in yet another Tour de France, Lance Armstrong continues to inspire legions of fans to lead healthier lives. And each month, our health and fitness destination LIVESTRONG.COM empowers millions of people to achieve their own personal goals. So it makes perfect sense that LIVESTRONG.COM would find a way to help mobile users follow Lance and his elite pro cycling squad, Team RadioShack, as they bring their motivational message around the world.
The new Team RadioShack iPhone application, developed by the LIVESTRONG.COM team, puts a wide range of great content right at fans’ fingertips – including Team RadioShack news updates and exclusive photos and videos, plus blog posts from Lance himself and commentary from the team. Sharing tools let people pass their favorites on to friends via email, Facebook and Twitter.  We’ve been riding tandem with Team RadioShack since LIVESTRONG.COM helped launch the team’s popular website back in January. Now, with this year’s Tour de France underway, this new mobile app gives audiences unparalleled behind-the-scenes access to further inspire them to overcome their own challenges. We love creating content and social experiences for some of the world’s most recognized brands, but we also enjoy building great tools and applications – apps that help users track their calories, manage their diabetes, or even follow their favorite cyclist. Where those two capabilities converge, I believe we’re able to bring brands even closer to important moments in people’s lives. By creating mobile apps like Team RadioShack’s, we’re helping provide powerful branded experiences that users can keep right in their front pocket – or strapped to their handlebars.
|
Recent Entries
Archives
Most Recent Tags
|
