Growing Demand Blog

As you may have heard, we’ll be working with television personality and America’s favorite cook Rachael Ray to serve up some sensational new online experiences to consumers looking for helpful information and inspiration in the kitchen.

As part of our exclusive content and talent partnership, Rachael will join us as the creative voice of our eHow Food channel, where she’ll share her culinary expertise and engaging personality with the millions of monthly visitors who come to eHow for trusted advice on all things food.  An award-winning television star, best-selling author and magazine publisher, Rachael has built her career on making the art of cooking more accessible and enjoyable for consumers every day.  We look forward to working with her to make eHow Food even more useful and entertaining for our users.

We’re also excited to welcome several of Rachael’s culinary colleagues to our content studio in the weeks ahead, where they’ll be joining our Talent and Expert Network to create new articles and video series across a variety of food and lifestyle topics. Moreover, we’ll be working with Rachael to identify and nurture a whole new class of emerging stars who will contribute their own distinctive voices and offer our visitors new ideas for making cooking more fun, rewarding and delicious every day.

We’re committed to bringing our audience engaging and original online experiences, and we see striking partnerships with recognized experts as core to that commitment. Working with Lance Armstrong in fitness and nutrition via LIVESTRONG.COM, Tyra Banks in fashion and beauty via typeF.com and now Rachael Ray in cooking via eHow’s popular food channel, we feel privileged to work with the best and connect them with our visitors.

We think combining Rachael’s unique approach to cooking with our publishing and distribution capabilities offers a valuable new way for consumers to learn and do more in the kitchen.

And if anyone understands the power of pairing fresh new talent with distribution, it's Rachael, who began her impressive multimedia career when a local newscast discovered her teaching cooking classes in upstate New York. We're excited to begin working with her to further develop eHow as a valuable information resource, on our Food channel and beyond.

Steven is Executive Vice President, Studios.  You can follow him on Twitter at @skydd.