I’ve written before about how “content is marketing,” and here’s a terrific example of that big idea at work. With SUVs becoming synonymous with suburban soccer moms, Toyota was looking for a way to reconnect with old-school SUV fans: the kind of drivers who love taking their vehicles off-road and ... Read More »

Each month, eHow helps millions of people succeed at their everyday projects.   But as anyone who’s changed a flat tire knows, those projects don’t always happen when you’re sitting in front of a computer. Luckily, we just created a way for folks to accomplish more when they’re away from their ... Read More »

In my last post, I shared some of the books that inspire us here at Demand Media, and gave you a peek at the library we keep in our main office.   We’re fortunate to spend our days in an environment where books are cherished and shared.   And thanks to our network of Demand Studios freelancers, we work in tandem ... Read More »

We’re always looking for ways to improve our products and make them more valuable for people – both for the folks who already use them and for those who someday could. For a site like LIVESTRONG.COM, that means developing apps that help our members make healthier choices each day.   We’ve had great

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If you’re dialed in to the world of style, you’re probably a fan of “Project Runway,” the Emmy-nominated television series airing on Lifetime.   The hugely-popular fashion competition show features budding designers vying for a chance to launch their careers in the world of ... Read More »