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Introducing typeF.com
Earlier today, we officially announced the name of typeF.com, the new fashion and beauty destination we’re busy building with Tyra Banks. After Tyra tweeted out the big news to her friends and followers this morning, PEOPLE magazine’s StyleWatch jumped on the story, and we couldn’t be more excited.
 Set to launch in just a few weeks (March 15, to be specific), typeF.com aims to change the world of fashion and beauty by empowering women to discover their unique personal style. Every woman has her own style type – which we call her “typeF” — and typeF.com is the celebration of that uniquely personal style and the freedom and confidence that it brings. We’re honored to be working with Tyra on a project like typeF because it’s so closely aligned with each of our core missions. As a fashion and entertainment icon, Tyra has dedicated her work to expanding the definition of beauty and helping women find their own true voice and style. And here at Demand Media, we wake up every day focused on creating unique web experiences that answer questions, solve problems, and improves people’s lives. Together, we’re incredibly energized by the chance to help women of all shapes and styles discover relevant fashion and beauty solutions that celebrate their individuality.  While we’re putting the finishing touches on typeF.com, be sure to enter to win your own personal shopping spree in New York City, and check us out on Facebook and Twitter, where we’ll be sharing sneak peeks of what you can look forward to on the site.
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