Growing Demand Blog

As you may have heard, we recently announced a joint licensing agreement with Getty Images that will enable us to utilize their extensive library of high quality images and video footage - as well as enable Getty to become our exclusive distributor for stock video.

We're very excited about this partnership because we believe that making every pixel of our pages as engaging and useful as possible for visitors will make our online properties all the more valuable for them. Equally, our talented freelance contributors know that high quality photography and video are powerful ingredients in creating informative, entertaining content.

In fact, not only can Getty Images’ content enhance our articles, but in the case of our newest property typeF.com, it helped us launch a new vertical destination.

And partnering with Getty Images to distribute our video content gives us and our filmmakers a valuable new channel for reaching an even broader audience.

We believe mixing together Getty Images’ creative assets and distribution platform with our content and contributors brings great outcomes for all involved. Our contributors gain additional, valuable multimedia material for their work created through our studio, as well as extended online distribution opportunities. Consumers benefit from enhanced experiences on our online properties. And of course, our advertisers benefit from having their brands and messages coupled with even richer content.

We look forward to these and the many other benefits that come along with partnering with Getty Images.