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A First Look at typeF.com
Today we’re proud to introduce you to typeF.com, the new fashion and beauty website we’ve developed with Tyra and her company, Bankable, to empower women of all shapes, sizes and styles to discover their own unique look.
 Our goal in creating typeF.com was to give women the very best fashion and beauty experience possible, by tailoring the site to their own needs. We’ve created an online experience based on valuable content, social integration and personalization. Women who visit the site can create personalized profile pages based on their body, hair and skin types, pointing them to articles, images and videos that offer style solutions suggested specifically for them. Visitors can also create their own individual inspiration archive by tagging their favorite looks, tips and tricks. And they can share their discoveries with friends through several Facebook-integrated apps and features. They’ll also benefit from the knowledge and know-how of fashion experts, including Tyra herself. For example, the original video series “Fa Fa Fa Fashion” stars Tyra and Vogue’s Andre Leon Tally sharing their personal tips for wearing a range of fashion staples from skinny jeans to stiletto shoes. And the “Beauty School” series of courses features professionals offering step-by-step instructions for achieving the latest style and beauty techniques seen on the runway. Creating customized, high-quality site experiences like these also provides a benefit to leading brands in fashion, beauty and personal care by bringing them closer to their target audiences. Personalized features allow brands to interact with users who are looking for something very specific, and women who admire a particular look can shop from a selection of recommended products. At Demand Media, we’re focused on creating valuable, relevant consumer experiences that make life more rewarding. Few things are more personally relevant than individual style, and with women asking new fashion and beauty questions every day, we’re excited to help bring them the answers they’re looking for, empowering them to look and feel their very best. So please check out typeF.com – we hope you’ll agree it’s quite a beautiful thing.   
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