LIVESTRONG.COM Welcomes Dr. Leslie Anne Saxon, Noted Cardiologist and Clinical Scholar, as Chief Medical Advisor

SANTA MONICA, Calif. May 4, 2010 – LIVESTRONG^SM.COM, a destination for health, fitness and lifestyle-related information, welcomesDr. Leslie Anne Saxon, M.D., Professor of Medicine, Clinical Scholar, and Chief of Cardiovascular Medicine at the University of Southern California (USC) Keck School of Medicine, to serve as chief medical advisor to the site.  Dr. Saxon will play a key role in advancing the trusted medical content and features already available on LIVESTRONG.COM, providing feedback on existing video and articles, helping build and endorse a heart-healthy MyPlate, attending medical conferences on the site’s behalf, and facilitating the growing relationship between LIVESTRONG.COM and USC’s Keck School of Medicine.

LIVESTRONG.COM has also named Dr. Saxon host and producer of “Health Matters,” a new online web series that focuses on pressing medical issues. The bi-monthly program, running 5 minutes in length per episode, feature discussions between luminaries in the field, on siteinterviews and real life stories.  “Health Matters” provides viewers with action plans including easy-to-follow guidelines and health toolspromoting healthy living and behaviors. Viewers also have instant access to myriad of materials supporting the topic of discussion, including interviews with experts, blogs, clinical trial information, and Q&A’s.

Building Awareness Around Important Health Topics

The first episode of “Health Matters,” premiering today, focuses on sudden cardiac arrest, which results from an unexpected and abrupt loss of heart function. According to the Sudden Cardiac Arrest Association, sudden cardiac arrest is a leading cause of death in the U.S., killing nearly 300,000 people each year. During this episode, Dr. Saxon facilitates a dialogue about the condition among experts, including Dr. Robert Vogel, Professor of Medicine at the University of Maryland and Co-Chair of the NFL Subcommittee on Cardiovascular Disease, and those who have suffered sudden cardiac arrest and lived to tell the story.

“We are thrilled to have Dr. Saxon on board as chief medical advisor of LIVESTRONG.COM,” said Dan Brian, general manager of LIVESTRONG.COM. “Having a renowned cardiac expert join our mission will enable us to cover important medical topics on a deeper level. People are turning to LIVESTRONG.COM as their trusted source for the most up-to-date health information, and working closely with Dr. Saxon allows us to make sure we are providing just that.”

Expanding LIVESTRONG.COM Resources

A noted industry expert, Dr. Saxon has written over 75 publications in peer-reviewed medical journals and is an active member of a multitude of organizations, including the American College of Cardiology, the Heart Rhythm Society, The American Heart Association, and the Heart Failure Society of America. Dr. Saxon also founded the Body Computing Center at USC that works to improve the patient/physician relationship through better connectivity and information sharing. She will utilize her considerable experience to drive new tools and features on the site.

“LIVESTRONG.COM is an important resource for an ever-growing population who turn to the Internet as their first and primary source for health-related information,” said Dr. Saxon.  “I’m convinced that partnering with LIVESTRONG.COM to provide credible, timely and updated information will improve healthcare outcomes. We’ve only begun to explore the power of social communities to prevent and improve the quality of life for those at risk or suffering from chronic conditions such as heart disease, diabetes and cancer.”

LIVESTRONG.COM is host to a number of interactive tools designed to help users manage their health including MyPlate and MyPlate D.MyPlate is a calorie tracker that draws from a database of more than 700,000 food and beverage items and 1,500 exercises and provides a breakdown of calories, carbohydrates, proteins, and fats enabling users to view a comprehensive snapshot of their nutrition. MyPlate D is a nutrition tracker built on top of MyPlate, which enables diabetic users to track their glucose and monitor insulin levels. Additionally, LIVESTRONG.COM has mobile applications for BlackBerry, iPhone and Android, which provide on-the-go support. To date, more than 1 million applications have been downloaded, and 30 percent of all food and fitness tracking originates on mobile applications.

About LIVESTRONG.COM

The LIVESTRONG^SM brand has become a global movement dedicated to changing the world through living well. Demand Media, Inc., in alliance with The Lance Armstrong Foundation (LAF), created LIVESTRONG.COM as the definitive online social conversation for health, fitness and lifestyle. Through relevant and useful content, interactive tools and an engaged community, LIVESTRONG.COM is designed to inspire people to change their lives, help themselves and help others. For additional information about LIVESTRONG.COM, please visit: www.livestrong.com.

About Demand Media

With a comScore Top 20 U.S. network of premium online brands, a breakthrough Internet content studio and an enterprise social media platform deployed on the world’s leading digital destinations, Demand Media^TM makes it possible for more than 100 million people each month to engage in conversations and form passionate communities around relevant content. The privately held company was founded in May 2006 and is based in Santa Monica, CA, with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK. For more information about Demand Media, Inc., please visit: http://www.demandmedia.com/

LIVESTRONG is a trademark and/or registered trademark of the Lance Armstrong Foundation in the United States and/or other countries. Demand Media is a trademark and/or a registered trademark of Demand Media, Inc. in the United States and/or other countries. All other trademarks belong to their respective owners.

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