Confetti Chooses Pluck to Provide Social Media Solutions on New Website

UK wedding retailer refreshes online presence as it seeks a more engaged community

London UK, 24 March 2010 - UK wedding retailer Confetti today announced that it has selected the Pluck ® social media platform from Demand Media, Inc. to power the forums, blogs and commenting activity on its new website. Already the UK's favourite destination for brides-to-be, Confetti is looking to increase the engagement amongst its online community.

Confetti already had a large active community, but its existing forum technology was struggling to cope with the volume of conversations that were taking place on the site. It needed a social media platform that could address the scale of forum posts on the site, as well as a solution that would serve as a content management system, allowing the online team to easily upload content to the site for community members to engage with.

"Weddings are such memorable days and people love to share their experiences," said Brian Merttens, head of online content for Confetti. "Confetti plays a huge role in making peoples' weddings special and our fantastic community have been instrumental in that; sharing tips and ideas with other 'soon-to-be weds'. It was essential that the functionality of our website supported the needs of our community and we have been delighted with the ease of use and scalability of the Pluck platform."

The Pluck® social media platform imported hundreds of thousands of forum posts dating back to 2004 across to its platform, which has taken over as the forum application alongside Confetti's new shopping website. Confetti will also utilise the Pluck blogging application to upload editorial content to the website and the commenting application to allow users to leave their thoughts on the stories.

"Importing the existing forum posts across to the Pluck platform was vital to ensure that Confetti did not lose the SEO value of the hundreds of thousands of existing conversations that had already taken place on the site," said Stephanie Himoff, vice president of Sales & Business Development for Demand Media in Europe. "The new forum will allow for a much more social experience for the community and allows a more thorough level of engagement. The commenting function will help the company cement its position as the UK's leading destination for those looking for support and advice about their forthcoming wedding."

About Demand Media
With a comScore Top 50 global network of premium online brands, a breakthrough Internet content studio and an enterprise social media platform deployed on the world's leading digital destinations, Demand Media^TM makes it possible for more than 100 million people each month to engage in conversations and form passionate communities around relevant content. The privately held company was founded in May 2006 and is based in Santa Monica, CA, with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK. For more information about Demand Media, Inc., please visit: www.demandmedia.com © 2010 Demand Media, Inc.

Demand Media and Pluck are trademarks and/or registered trademarks of Demand Media, Inc in the United States and/or other countries. All other trademarks are trademarks of their respective owners.