More Top Brands and Retailers Enhancing their Online Experience to Get Customers Talking

 AUSTIN, Texas - February 18, 2010 - Demand Media, provider of the industry-leading Pluck® social application server to publishers and brands, today announced a number of customer deployments that have gone live in the past 90 days. Customers rolling out new integrated social media experiences are renowned companies such as The American Medical Association, Best Buy UK, Comcast Sports Network Philly, ITV, Kraft Foods, Local.com, National Geographic Channel, National Post, O2,Mass Mutual, SmarterTravel, TheKnot.com, and Versus. These deployments further validate the continued leadership position of Demand Media in verticals that include sports, retail, CPG, media and entertainment, finance, travel and health. 

The breadth and variety of these deployments underscore brands' eagerness to apply integrated social media solutions to their core digital destinations. With blueprints and rapid implementation approaches to Social CRM, Social Commerce, Social Publishing, Social Bridging, and more, the Demand Media Professional Services team and industry leading partners like IBM and Razorfish ensure immediate returns. Deep customer insights, increased online transactions, direct social monetization and other benefits through Pluck help marketers see clear returns.  

"Integrated social media has become the hallmark of any significant digital destination. We're proud that so many industry-leading organizations have put their trust in Pluck solutions to help them engage end users," said Steve Semelsberger, senior vice president and general manager of the Business Solutions Group for Demand Media. "These recent high profile deployments are truly a testament to versatility of our social application server in conjunction with the innovative approaches of our customers and their agency partners."

Pluck® 4, the Demand Media social application server, is at the core of these new deployments. Pluck 4 standard apps include article comments, forums, ratings and reviews, blogs, photo and video galleries, connectors to Facebook and other social destinations, groups and user profiles, any or all of which can be combined in any fashion with minimal integration or customization. Many Demand Media customers customize these applications, and even build their own using the Pluck data schema and application container, to drive audience, engagement, analytics and revenue. The Pluck 4 social application server is broadly deployed on more than 440 leading digital destinations.  

About Demand Media
As the leader in distributed social media, Demand Media^TM makes possible more than 3 billion conversations every month. The Demand Media platform harnesses the creativity of individuals to deliver valuable content and help websites grow by providing content and community features that consumers truly want. The privately held company was founded in May 2006 and is based in Santa Monica, CA, with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK. For more information about Demand Media, Inc., please visit: http://www.demandmedia.com/

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Demand Media/Pluck Contact:

Quinn Daly
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310-394-6429

 Meg Vercillo
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310-882-4008

© 2010 Demand Media, Inc. Demand Media and Pluck are trademarks and/or registered trademarks of Demand Media, Inc in the United States and/or other countries. All other trademarks may be trademarks of their respective owners.