Demand Media’s Made-for-the-Internet Video Library Crosses One Billion Streams

source:Demand Media
subhead:Extensive Video Catalogue Fuels Growth of Niche Verticals Across the Web on Sites like eHow.com, LIVESTRONG.COM and YouTube

SANTA MONICA, Calif.--(BUSINESS WIRE)--Demand Media, owner and publisher of the Internet’s largest curated content library, today announced that views of its online video content had surpassed more than one billion across the company’s wholly-owned and operated network of sites and its branded YouTube channels. Demand Media leverages the search and discovery nature of the Internet by building robust social media platforms and creating unique text and video content. This formula drives organic growth and deepens user engagement for its partners and its internally operated vertical websites. Demand Media’s owned and operated properties, including eHow.com, LIVESTRONG.COM, GolfLink.com, Cracked.com, Trails.com and GreenCar.com is the 25th most trafficked network in the U.S. according to comScore (source: MediaMetrix June 2009 Report on US Internet Traffic.)

“We have spent the past three years developing a platform where quality content could be created at scale to propel the growth of our properties, as well as our partners,” said Richard Rosenblatt, Demand Media co-founder, chairman and CEO. “Today’s announcement demonstrates that curated content and social media together can attract large audiences and operate at scale.”

Through the acquisition of Expert Village in 2007, Demand Media quickly emerged as a leader in the how-to video space and partnered with YouTube to launch a channel to drive brand awareness and syndication revenue. Demand Media has become the largest provider of content to YouTube with 30 channels, including the third most-viewed channel of all time. The company has capitalized on the opportunity for high quality Internet content by developing Demand Studios, a social publishing ecosystem that has created more than 175,000 videos and 600,000 articles. Demand Studios uses its proprietary technology platform and distributed content creator community to create high quality videos on a wide variety of topics. The videos are shot in HD by pre-qualified freelance filmmakers and have proven to rapidly grow customer audiences and deliver value to branded advertisers such as PBS, Ace Hardware, Target, 20th Century Fox, Samsung, Glidden and Proctor & Gamble.

About Demand Media

Demand Media™ owns and operates the Internet's leading curated content and distributed social media platform. The privately held company was founded in May 2006 and is based in Santa Monica, CA, with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK. For more information about Demand Media, Inc., please visit: www.demandmedia.com