LONDON and AUSTIN, Texas – April 8, 2009 – Pluck® Corporation, a subsidiary of Demand Media and the industry-leading provider of integrated social media solutions to publishers, brands and retailers, today announced it has partnered with Paris-based SecondWeb, an interactive agency that specializes in the strategy, design and development of marketing applications. Pluck and SecondWeb will work collaboratively to design innovative solutions for brands looking to leverage the power of social media to bolster their online presence.

“SecondWeb has an established reputation for helping brands navigate the Internet, making them an ideal partner for implementing Pluck technology,” said Steve Semelsberger, senior vice president and general manager of Pluck, a division of Demand Media. “As we expand our presence in the French market, we are committed to working with partners that have intimate knowledge of the landscape, which will ultimately help us fast-track the services we provide our growing customer base.”

The opportunity for social media is exploding in Europe as applications such as Facebook and Twitter are quickly becoming part of consumers’ daily interactions. The partnership between Pluck and SecondWeb is expected to have an immediate impact on existing opportunities, as SecondWeb executives will provide “on-the-ground” service for Pluck customers in France.

“The online experience is becoming increasingly social in nature, and European brands are recognizing how vital user participation is in this highly competitive environment,” said Cédric Dujour, CEO of SecondWeb. “Pluck is the worldwide leader in providing an unrivalled online experience to some of the world’s biggest brands. The partnership between our two companies creates a powerhouse; providing the social media tools and services companies can count on to make a difference in their overall marketing efforts.”

Pluck SiteLife offers comprehensive social media capabilities and is broadly deployed on more than 400 leading digital destinations. Pluck capabilities are seamlessly integrated via easy-to-deploy widgets and a robust set of platform-level APIs that allow site publishers to tailor social media experiences to the needs of their distinct audiences.

About Demand Media
As the leader in distributed social media, Demand Media™ makes possible more than 3 billion conversations every month. Demand Media’s Pluck enterprise group delivers world-class platform technology and services for integrated social media and currently powers community for leading digital destinations including BSkyB, Condé Nast, Discovery Communications, Kraft, the NFL, RealNetworks, Whole Foods Market, and The Washington Post. The privately held company was founded in May 2006 and is based in Santa Monica, CA, with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK.

About SecondWeb
As a pioneer in innovative digital customer relationships, SecondWeb has produced successful results across many industries for premier clients. SecondWeb specializes in the strategy, design and development of new customer online experience for leading companies such as Veolia Transport, Michelin, AdenClassifieds, Best of Media, 118000 telegate, and Le10sport. Based in Paris, France with an office in Strasbourg, SecondWeb was founded in January 2007 by a team of highly-experienced product marketing and technical engineers.