WHO: LIVESTRONG.COM, the definitive destination for relevant and useful health, fitness and lifestyle-related information on the web, is announcing the release of an application designed to maintain diet and fitness goals in real time.

WHAT: LIVESTRONG.COM’s Calorie Tracker for BlackBerry® is an easy way for users to monitor their nutritional intake by tracking what they eat and how much they exercise each day, no matter where they are. Developed in conjunction with leading wireless developer REGARD Solutions, The Calorie Tracker will be featured on the BlackBerry application carousel on all new devices and is the only health application of the 20 premiere partners announced by Research in Motion (RIM) in today’s CTIA keynote and on demonstration at the RIM booth (#5112 – LVCC Central Hall).

WHEN: The LIVESTRONG.COM Calorie Tracker for BlackBerry is available for download starting today, April 1 at http://appworld.blackberry.com

WHERE: Anywhere and everywhere. The LIVESTRONG.COM Calorie Tracker application offers unlimited mobile access to a comprehensive nutrition database of more than 525,000 food items and 2,000 fitness activities, simply by using a phone. Users search and track the foods they consume during the day, and the application automatically tallies their calories and shows fat, carbohydrate and protein intake with the click of a button. Additionally, the application also allows users to enter the amount and type of exercise they perform to tally the amount of calories burned that day.

WHY: Consistency is the single most important factor for weight loss, and the team at LIVESTRONG.COM is dedicated to providing its community with the tools to make positive changes in their lives. The LIVESTRONG.COM Calorie Tracker application for BlackBerry helps keep users accountable for their choices as they go about their daily lives.

“It takes commitment and daily determination to successfully achieve positive changes in your life,” said Lance Armstrong, founder and chairman of the Lance Armstrong Foundation (LAF) and LIVESTRONG.COM advisory board chairman. “In order to stay focused on your health and fitness goals, you need to be conscious of the decisions you make every day.”


INTERVIEWS: To schedule an interview with a LIVESTRONG.COM expert or request additional information, contact:

Cindy Coppola, Ruder Finn for LIVESTRONG.COM
310-882-4019
This e-mail address is being protected from spambots. You need JavaScript enabled to view it .


VISUALS: If interested, B-Roll is available upon request.