Press Releases

eHow.com Growth Explodes as Consumers Find Free Financial Resources and Money-Making Options

Demand Media | 01/28/2009

SANTA MONICA, Calif., January 28, 2009 – Americans who have lost their jobs or are experiencing salary cutbacks are turning to experts on the Web for advice on ways to make it through financially difficult times. eHow.com, the leading “how to” site on the Web and a Demand Media™ property, announced today that it has seen a tremendous increase in both the number of people coming to eHow.com seeking financial advice as well as to register and begin writing articles for eHow.com to make money. This information comes at a time when the unemployment rate has risen to 7.2 percent (Bureau of Labor Statistics of the US Department of Labor for Dec. 2008).

With over 500,000 how to articles and 100,000 how to videos available on eHow.com, the site has grown 171% in visits year over year according to Google Analytics (December 2007 to December 2008). In just the last six months as the economy has declined, eHow.com has recorded an 84% increase in the search and viewing of economy and personal finance related articles. Some of eHow’s top finance related articles include:
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“In the past year the number of articles on eHow has grown exponentially, and it’s fascinating to see which topics garner the most interest,” said Gregory Boudewijn, general manager of eHow. “Cultural trends are always reflected on our site, and the changing economy is no different. It makes sense that people are turning to eHow for personal finance advice and household solutions given tougher financial times and the growing need to ‘do it yourself.’”
Consumers Making Money on eHow
In addition to the professional content on eHow.com, consumers are encouraged to share their expert knowledge on topics ranging from How to Entertain Kids on Snow Days to How to Reduce Daily Expenses. The eHow.com members, who include stay-at-home moms, corporate executives, professional journalists and more, are paid based on the article’s popularity and usefulness, as part of eHow’s Writer Compensation Program (WCP).
“It’s interesting that the recession has become such a big draw for eHow, because it’s actually had an influence on my experience with the site as well,” said Maria O’Brian, a writer (username WriterGig) for eHow.com. “When I first started writing on eHow, I was doing it for ‘fun’ money and extras. But since the decline in the economy, my husband, who owns a construction company, has had a significant drop in revenue, and now my eHow earnings are actually used to pay my mortgage.”
Make money from home at eHow.com and learn more about WCP here.
About eHow.com
eHow.com is the leading “How-to” site on the Web, an online resource where more than 30 million people visit each month to learn how to do just about everything.  People visiting the site find more than 500,000 professional and member-contributed articles as well as how to videos, providing a huge repository of information aimed squarely at the exploding number of DIY enthusiasts and beyond.

About Demand Media
As the leader in distributed social media, Demand Media™ makes possible more than 3 billion conversations every month. The Demand Media platform harnesses the creativity of individuals to deliver valuable content and help websites grow by providing content and community features that consumers truly want. The privately held company was founded in May 2006 and is based in Santa Monica, CA, with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK. For more information about Demand Media, Inc., please visit: www.demandmedia.com
© 2009 Demand Media, Inc. All rights reserved.

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