WHAT: LIVESTRONG.COM’s Diet Face Off examines healthy ways to lose weight by putting five famous diet programs to the test, including the South Beach Supercharged Diet, Weight Watchers, Jillian Michael's Making the Cut, the Mediterranean Diet, and the Flat Belly Diet. As of today, just over two weeks into the challenge, the dieters have lost a combined total of 37.4 pounds, with William Fuentes leading the way with a substantial loss of 16.4 pounds on the South Beach Supercharged Diet. LIVESTRONG.COM’s certified nutritionist, Laura Cuomo, is spearheading the Diet Face Off and offering suggestions to the dieters on how to maintain a healthy diet and avoid diet pitfalls through daily blog entries and videos. WHO: Dieters across the nation are pitting the most popular diets against each other to find out which ones work best.Five LIVESTRONG.COM users and certified nutritionist Laura Cuomo, backed by a community of more than 1 million registered members, have joined together to lose weight safely over the course of six weeks. WHEN: LIVESTRONG.COM’s Diet Face Off runs from Jan. 5 – Feb. 13, 2009.
WHERE: LIVESTRONG.COM, the definitive online destination for relevant and useful health, fitness and lifestyle-related information, offers FREE comprehensive support to its users by providing the tools to track their progress and stay motivated. The challengers are tracking their food daily and logging their exercise on The Daily Plate, blogging and creating video diaries of their experiences on LIVESTRONG.COM.
WHY: Recent studies show that more than one-third of Americans are obese. The Diet Face Off has given five people the opportunity to tackle weight loss challenges and track their successes and setbacks in a supportive environment. The numbers speak for themselves. All the users are losing weight, and the LIVESTRONG.COM community has helped keep them on track as they move toward their weight loss goals.
VISUALS: If interested, B-Roll is available upon request.