AUSTIN, Texas — January 9, 2009 —
Pluck® Corporation, a subsidiary of Demand Media and provider of social media capabilities to publishers, brands and retailers, today announced it was named a Strong Performer in “The Forrester Wave™: Community Platforms, Q1 2009” (January, 2009). Forrester is an independent market research company that offers advice about technology and the impact it has on consumers. The Wave Report provides an opportunity for interactive marketers to develop a better understanding of the Social and Community platforms space, as well as insight on the latest industry trends and features. The findings were based on each participating vendor’s current offering, strategy and market presence.
Pluck earned the highest score for the breadth of its offering, which is a component of its current offering. According to Forrester’s comprehensive evaluation, “Pluck’s rapid deployment enables companies to quickly add social features to sites. Bringing a strong solution set for large or media-rich sites like
USA Today, Condé Nast, and the Dallas Cowboys.
Pluck’s widget-based strategy makes implementation speedy and offers effective methods for content management. Pluck’s platform consists of components that allow brands to quickly mix and match different features for nearly limitless combinations of forums, blogs, comments, ratings, and rankings.”
“Being named a Strong Performer by Forrester caps a phenomenal year for Pluck,” said Dave Panos, executive vice president of Demand Media. “In recent months we announced relationships with such leading publishers, retailers and brands as the National Football League, Condé Nast, Whole Foods Market, Frommer’s, Kraft and National Public Radio. Pluck is helping an expanding collection of prominent and influential organizations make their online presence more social and interactive, by giving people more powerful ways to communicate and commune. These leaders in their respective industries have entrusted us to revolutionize the way they engage their key audiences online.”
Pluck social media technology enables online properties to engage site visitors with a complete range of community capabilities, including user comments, ratings, recommendations, reviews, photo and video sharing, forums, groups and social networking profiles. Pluck’s capabilities are seamlessly integrated via easy-to-deploy widgets and a robust set of platform-level APIs, allowing site publishers to tailor social media experiences to the needs of their distinct audiences.
About Demand Media
As the leader in distributed social media, Demand Media™ makes possible more than 3 billion conversations every month. Demand Media’s™ Pluck enterprise group delivers world-class platform technology and services for integrated social media and currently powers community for leading digital destinations including BSkyB, Condé Nast, Discovery Communications, Kraft, the NFL, Overstock.com, RealNetworks, Whole Foods Market, and
The Washington Post. The privately held company was founded in May 2006 and is based in Santa Monica, CA, with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK. For more information about Demand Media, Inc., please visit:
http://www.demandmedia.com.
© 2008 Demand Media, Inc. Demand Media, Pluck, and SiteLife are trademarks and/or registered trademarks of Demand Media, Inc in the United States and/or other countries. All other trademarks may be trademarks of their respective owners.
