Pluck Powers Integrated Social Media for Frommers.com

AUSTIN, TX (December 8, 2008)—Frommer’s®, the market leader in travel guides and a branded imprint of John Wiley & Sons, Inc, has partnered with Pluck Corporation, a subsidiary of Demand Media and the industry-leading provider of social media capabilities to publishers, brands and retailers, to integrate innovative social media tools into one of the leading travel sites on the Web. Frommers.com is using the Pluck® platform to elevate and expand the reader experience through reader and expert travel blogs, travel-centric social networking, traveler forums and user-submitted photography from around the world.

“Frommer's has long been a premier destination site for expert travel advice”, said Robert Bosch, director of Frommers.com. “Pluck’s social media tools will allow us to augment our deep, rich content with the valuable insights of our global community.”

With more than 50 years of providing authoritative and innovative travel recommendations, Frommer’s is firmly established as the most trusted name in travel. Frommers.com leverages the top-notch content of its offline guidebook series alongside web-only content, photo galleries, forums, and the world’s most comprehensive events database to create a dynamic, in-depth experience for its readers. Frommers.com is the ultimate source for up-to-date travel information for all ages and budgets.

Frommers.com is already utilizing Pluck SiteLife® to power the site's recently re-launched forums, giving the savvy Frommers.com audience a place to pose questions and share expertise about travel. Pluck SiteLife powers the comments and recommendations on Deals & News articles and blogs, including founder Arthur Frommer’s popular daily blog. The new features also allow readers to share photos and connect with other travelers who share their interests via member-to-member messaging and a full complement of integrated social networking capabilities.

"Frommers.com is one of the most popular and respected travel resources on the web, providing visitors with an unparalleled assortment of tools and information to make smart decisions and plans for travel," said Dave Panos, CEO of Pluck and executive vice president of Demand Media. "We're excited to help Frommers.com tap into the power of its audience and the intrinsically social nature of travel—be it around the world or around the corner.”

Pluck technology platforms offer comprehensive social media capabilities broadly deployed on more than 350 leading digital destinations. Pluck enables online properties to engage site visitors with a complete range of social media capabilities including user comments, ratings, recommendations, reviews, photo and video sharing, forums, groups and social networking profiles called Personas. Pluck capabilities are seamlessly integrated via easy-to-deploy widgets and a robust set of platform-level APIs that allow site publishers to tailor social media experiences to the needs of their distinct audiences.

About Frommer’s®
The market leader in travel guides, Frommer’s has a guide for every type of traveler—from the sophisticated world traveler to the first-time student traveler on a tight budget. Frommer’s publishes more than 300 guides and sells 2.5 million guides annually, reaching 7 million travelers who count on Frommer’s for exact prices, savvy trip-planning, sightseeing advice, dozens of detailed maps, and candid reviews of hotels and restaurants in every price range. Frommer’s—the best trips start here. Frommers.com is a comprehensive, opinionated travel resource featuring more than 3,500 world destinations. For more information, visit frommers.com. Frommer’s is a registered trademark of Arthur Frommer. Frommer’s is a branded imprint of Wiley.

About Wiley
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 350 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry and Peace. Our core businesses publish scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

About Pluck Corporation
Pluck social media solutions empower leading media companies, consumer brands, and retailers to integrate open content, community and social networking into their web properties driving audience traffic and revenue. Customers include BSkyB, Condé Nast, Discovery Communications, Kraft, the NFL, Overstock.com, RealNetworks, Whole Foods Market, and The Washington Post. Awards include a Red Herring 100 and AlwaysOn Media 100. Pluck is based in Austin, Texas and operates as a wholly owned subsidiary of Demand Media. More information on Pluck offerings can be found at www.pluck.com.

About Demand Media
As the leader in distributed social media, Demand Media makes possible more than 3 billion conversations every month. The Demand Media™ platform harnesses the creativity of individuals to deliver valuable content and help websites grow by providing content and community features that consumers truly want. The privately held company was founded in May 2006 and is based in Santa Monica, CA, with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK. For more information about Demand Media, Inc., please visit: http://www.demandmedia.com

© 2008 Demand Media, Inc.
Demand Media, Pluck, and SiteLife are trademarks and/or registered trademarks of Demand Media, Inc in the United States and/or other countries. All other trademarks may be trademarks of their respective owners.