Pluck Helps Customers Declare Victory in Social Media Coverage During Historic U.S. Election Week

With this most recent election cycle representing what is widely accepted to be the first social media driven election, customers entrusted Pluck to power conversation and community throughout the election season, which culminated in unprecedented web traffic and online social activity particularly for news organizations during election week.

With integrated social media a now permanent fixture of comprehensive news coverage, Pluck customers include the gold standard of local, national and international media—leaders such as BSkyB, Belo Interactive, Canadian Broadcasting Corporation, The Economist, Freedom Interactive, Gannett/USAToday, The Guardian, Hearst Newspapers, McClatchy, National Public Radio, The Washington Post and others —who drove record shattering usage of Pluck’s social media capabilities, as indicated by the following results:

· Pluck served more than 147 million social media interactions on November 5^th, the day after the election.

· Usage of Pluck’s hosted social media platform the day after the election was 77% higher than the daily average during October.

· During “peak week”, Pluck’s software and recently expanded infrastructure delivered 100% uptime for its customers, which include some of the world’s most highly trafficked sites.

“This election could not have made it clearer that social media has assumed a monumental and permanent role in public discourse and democracy, here in the U.S. and throughout the world,” said Dave Panos, CEO of Pluck Corp. and executive vice president of Demand Media. “We are proud to have put our customers at the forefront of this dramatic shift and will continue to advance and evolve integrated social media in partnership with them.”

Powering nearly 3 billion monthly interactions, Pluck technology platforms offer comprehensive social media capabilities broadly deployed on more than 350 leading digital destinations. Pluck enables online properties to engage site visitors with a complete range of social media capabilities including user comments, ratings, recommendations, reviews, photo and video sharing, forums, groups and social networking profiles called Personas. Pluck capabilities are seamlessly integrated via easy-to-deploy widgets and a robust set of platform-level APIs that allow site publishers to tailor social media experiences to the needs of their distinct audiences.

About Pluck Corporation
Pluck social media solutions empower leading media companies, consumer brands, and retailers to integrate open content, community and social networking into their web properties driving audience traffic and revenue. Customers include BSkyB, Condé Nast, Discovery Communications, Kraft, the NFL, Overstock.com, RealNetworks, Whole Foods Market, and The Washington Post. Awards include a Red Herring 100 and AlwaysOn Media 100. Pluck is based in Austin, Texas and operates as a wholly owned subsidiary of Demand Media. More information on Pluck offerings can be found at www.pluck.com.

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