Pluck Drives Social Media at Vehix

AUSTIN, Texas – Pluck® Corporation, the industry leading provider of social media capabilities to publishers, brands and retailers, today announced that Vehix is using Pluck SiteLife™ and Pluck BlogBurst™ technology to power new social media capabilities across its automotive site, which hosts more than 7 million auto buyers, sellers, dealers and enthusiasts each month. Some of the new key features include the ability for visitors to rate cars in six different categories and then to comment on reviews written by other visitors. The site also offers “open Personas,” which allow visitors to create personal profiles that reflect their unique car preferences and opinions. Together these features are providing powerful new ways for Vehix to connect visitors with everything automotive.

“Whether it is comparing information resale values or the best fuel efficiency, the Vehix community is an active marketplace where consumers and professionals gather the latest car information,” said Glenn Morey, chief marketing officer of Vehix. “In just 15 days Pluck helped us to add the latest in social media tools to that experience in order make it easier for our audience to participate, rate, research and review cars and services – whether they do so from their TVs, computers or mobile phones.”

Reaching across the web, cable, VOD and mobile platforms, the Vehix site is using Pluck technologies to deliver a new level of social media interactivity to the growing audience of viewers accessing the site on multiple devices. Vehix has deployed and integrated Pluck SiteLife and Pluck BlogBurst social media tools to help visitors to participate in and benefit from the collective knowledge of the active Vehix community.

“Vehix is a unique example of a cross-platform, new media property that reaches millions of consumers wherever they are,” said Dave Panos, CEO of Pluck and executive vice president of Demand Media. “Together with our social media tools, Vehix will be able to increase its interactivity with consumers on these platorms, making it an even more valuable resource for the automotive community.”

Designed specifically for high-volume sites, Pluck platforms serves more than 2.5 billion social media interactions each month through user comments, ratings, reviews, photo and video-sharing, blogs and social networking profiles called Personas. Pluck BlogBurst is the world’s largest Blog Syndication Service, delivering unique content from well over 5,000 top blogs to digital properties across the web. Pluck SiteLife enables online properties to engage site visitors with a complete range of social media capabilities. Pluck BlogBurst and SiteLife platforms are designed to integrate with and serve the needs of the most demanding online destinations and are already live on more than 300 top brand, media and retail sites, including Circuit City, Condé Nast, Rolling Stone and USA TODAY.

About Vehix

Vehix is a multi-platform digital automotive network designed to provide consumers with a truly one-stop automotive shopping experience. Vehix, through its unique content, inventory and advertising network, offers superior written and video content, objective third-party information and best-in-class research tools. All of Vehix's car research and purchase tools are available on multiple platforms, including the Internet, cable television, video-on-demand, and on mobile devices. Vehix launched in 1996 as an online automotive portal designed to facilitate the research and purchase processes for consumers. Vehix is owned by Comcast Spotlight, a division of Comcast Cable. For more information visit www.Vehix.com.

About Pluck Corporation

Pluck Corporation, a Demand Media company, provides social media solutions that empower leading media companies, brands, and retailers to integrate open content, community and social networking into their web properties to drive audience traffic and revenue. Pluck customers include more than 300 premium properties from market leaders like USA Today, Circuit City, Discovery, Condé Nast, Real Networks, Scotts and The Guardian. Pluck is based in Austin, Texas. More information on Pluck offerings can be found at www.pluck.com.

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Pluck is a registered trademark and BlogBurst and SiteLife are trademarks of Pluck Corp. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.